When we shop in currencies with a favorable exchange rate, we tend to spend less, because handing ove

2011-02-16

When we shop in currencies with a favorable exchange rate, we tend to spend less, because handing over a large quantity of currency strikes us as overspending, regardless of the currency’s relative value. In the same way, we tend to overspend currencies with a high value.
—The “unit effect” makes 31 days seem better than a month
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